RED BULL MIND MELD GIVES ULTRA MUSIC FESTIVAL A VISUAL EXPERIENCE
- The largest US videomapping to date is viewed by 165,000 music fans -
Miami, FL – March 27, 2012 - Over 165,000 fans received the ultimate visual experience as they looked to the sky in Bayfront Park in downtown Miami this weekend for the sold-out ULTRA MUSIC FESTIVAL. Red Bull Mind Meld transformed the side of the iconic InterContinental Miami into a 3-D visual mapping projection, to compliment the sounds of the ULTRA MUSIC FESTIVAL lineup, including a surprise guest appearance by Madonna.
In order to make the innovative project possible, Red Bull teamed up with Integrated Visions Productions and SenovvA, Inc., to produce Red Bull Mind Meld, the largest videomapped installation in the US to date, featured at the 2012 ULTRA MUSIC FESTIVAL.
Integrated Visions Productions produced more than 30 custom animations, integrating cultural and extreme sports footage from the Red Bull Content Pool into the 340' tall projection.
SenovvA, Inc, a technical and creative solution driven production company, blended and converged 12 large format Barco HD projectors to create a seamless display. The installation featured a massive overall surface area of almost 20,000 square feet overlooking Bayfront Park, home of the ULTRA MUSIC FESTIVAL this past weekend.
Integrated Visions Productions is a Brooklyn based animation studio dedicated to producing projection mapped content for the marketing, PR, and special event industries. SenovvA, Inc.’s pedigree is without equal in production and projection mapping. Principal productions and projects include the Academy Awards and American Idiot (The Musical), overseeing all aspects of the projection and content management systems. SenovvA's world-renowned technical experience has led to a unique solution-driven approach to production design and management, which was leveraged to display Integrated Visions' custom content to ULTRA MUSIC FESTIVAL’s 165,000 attendees through the creative eyes of Red Bull.
As well, IVP captured Red Bull Mind Meld during ULTRA this past weekend. Check it out and feel free to share: http://vimeo.com/39430928
Coverage on Red Bull's relationship with ULTRA and RBMM has already received hits online on Miami.com, BizBash.com, and WSJ.com.
Thanks to everyone that was down in Miami and made this visual experience happen!
